CLIENT: 

District Department of Transportation

PROJECT DESCRIPTION: The District Department of Transportation seeks to improve bicycle, pedestrian and vehicular safety in an urban and congested environment.

Purpose: Vision Zero is a part of Mayor Bowser’s response to the US Department of Transportation’s Mayor’s Challenge for Safer People and Safer Streets, which aims to improve pedestrian and bicycle transportation safety by showcasing effective local actions, empowering local leaders to take action, and promoting partnerships to advance pedestrian and bicycle safety.

Study: Vision Zero requires an all-hands-on-deck approach. More than 20 District government agencies are engaged in the Vision Zero Initiative, including DDOT, Department of Public Works, the Deputy Mayor for Health and Human Services, Metropolitan Police Department, DC Taxi Cab Commission, the Department of Motor Vehicles, the DC Office on Aging, DC Public Schools, Fire and Emergency Medical Services, Homeland Security and Management, Office of Unified Communications, Department of Health, the Office of the Attorney General, Office of the Chief Technology Officer, Office of Disability Rights, Office of Planning, Office of the City Administrator, Office of the State Superintendent of Education, the Deputy Mayor for Education, Office of Policy and Legislative Affairs, and the Deputy Mayor for Planning and Economic Development.

Strategy Metrics
Public Awareness Events/Street Meetings Surveyed about 3000 residents and visitors at 10 awareness events around the District.
Youth Summit Engaged over 150 youth aged 16 to 22 in a half day of activities

ROLE: Commun-ET team oversaw strategy development, logistics and interagency coordination for public engagement on the Vision Zero Project. Commun-ET managed all tasks for multiple agency participation, public participation and “pop up” events. Commun-ET also deployed street teams as a useful mechanism to generate awareness, support and promotion of our clients’ key objectives. This tool allowed us to provide innovative strategies for obtaining local data to inform policy, planning, transportation, energy initiatives, etc. Commun-ET utilized digital components, such as handheld iPads, on-line surveys, etc., allowing the public to easily be engaged in our process.